Introduction

If you’re living in or traveling to the UAE and wondering whether nicotine pouches are legal the answer is yes, but with regulations.

In 2025, the UAE officially approved nicotine pouches as a regulated, tobacco-free product. But that doesn’t mean you can use or sell them anywhere, anytime. Here’s exactly what the law says.

Are Nicotine Pouches Legal in the UAE?

Yes nicotine pouches will be fully legal in the UAE starting July 29, 2025, under Cabinet Resolution No. 112 of 2023. This law brings nicotine pouches into the legal market with clear rules about:

• Sales
• Use
• Packaging
• Import
• Age restrictions

Who Can Buy or Use Nicotine Pouches?

Legal age: You must be 18 years or older to purchase, possess, or use pouches in the UAE.

It is illegal to sell or distribute to minors.

What Are the Packaging Rules?

All legal nicotine pouch products in the UAE must follow these standards:

• Clear labeling in Arabic and English
• Visible nicotine content (e.g., 4 mg, 6 mg, etc.)
• Health warnings similar to tobacco products
• No promotional or misleading claims like “safe” or “healthy”

Can You Bring Nicotine Pouches into the UAE?

Yes you can import a personal supply for your own use.

But there are conditions:

• You must declare them at customs
• Suggested limit: up to 200 grams
• Products must comply with UAE standards (ECAS approved)

📌 Travelers and residents have the same import rules.

Where Are You Not Allowed to Use Them?

Even though they’re tobacco-free, nicotine pouches are not allowed in certain public spaces, including:

• Public transportation
• Government buildings
• Educational institutions
• Health care facilities
• Enclosed public spaces (like malls, airports, etc.)

Violations may lead to fines.

Do They Have a Tax?

Yes nicotine pouche fall under the UAE Excise Tax rules.

• ✅ 100% tax (same as tobacco alternatives)
• Registered under HS code 2404.91.30.00

That means a pouch priced at AED 20 could cost AED 40 after tax.

Conclusion

Yes, nicotine pouches are legal in the UAE but only under specific conditions. If you’re a user or a retailer, make sure you follow the rules: age limits, labeling laws, and public use restrictions.

Failing to follow these regulations can result in fines or confiscation. Use responsibly.